THE IDEAL AGE VIP MEMBERSHIP
 End the Overwhelm—and Show Up for Yourself in a Way That Actually Works
Clear guidance, step-by-step programs, and real support that helps women 40+ feel better, look better, and know what to do next—no extremes, no guesswork, and no going it alone.
Watch this video to hear Liz explain why this stage of life feels harder than it should (and how the right support changes everything).
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Let's Be Honest
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You’re not new to this.
You care about your health.
You’ve tried to do the “right” things.
You’ve followed the advice, bought the programs, listened to the podcasts.
And yet — something isn’t clicking.
Your energy isn’t what it used to be.
Your body is changing.
Your hormones feel like a mystery no one can clearly explain.
And staying consistent feels impossible. (Because: life).
And it’s not that you’re not making an effort.
But the truth is, you’re overloaded.
You’re juggling work, family, relationships, and responsibilities—showing up for everyone else like it’s your job—and yet you’re also expected to navigate nutrition, fitness, hormones, stress, sleep, and nervous system health for yourself…
Without clear priorities, without context, and without anyone helping you decide where you should actually prioritize your precious energy.
So you do what most smart, capable women do:
You research.
You scroll.
You try to piece together advice from dozens of sources.
You follow the podcasters, influencers, and online doctors whose advice is either totally contradictory OR word-for-word identical (like they're reading from the same script).
And instead of clarity, you end up with:
- conflicting recommendations
- decision fatigue
- and that nagging feeling that you are just not fixable.
Sound Familiar?
You’re eating “healthy,” but your body isn’t responding the way it used to.
You’ve tried cutting carbs, adding protein, changing workouts, taking supplements.
Maybe you’ve even gone to the extremes, trying to “biohack” your body (and all that did was make your bank account real unhappy).
And yet, you’re still noticing those hallmark signs of the 40+ shift:
- Your energy is depleted
- Your brain just won’t brain like it used to
- Your body composition is changing
- Your nervous system is fried
- And your confidence in your ability to figure this out is shrinking.
You follow smart, credible people who “look the part” online…but somehow, their advice either asks way too much, or simply doesn’t translate cleanly into your life.
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You’ve started programs with the best intentions…
Then life gets busy, something derails you, and you fall off.
(It’s that “show up for everyone else before I show up for me” thing).Â
Part of you wonders:
Is this just what my 40s are going to be like?
(No, it’s not.)
Here’s the part most women don’t realize yet:
Many of the things that feel like separate problems (energy changes, weight shifts, brain lapses, hormone chaos, stress load) are actually connected.
They often share common foundations in nutrition, movement, and nervous system regulation.
So you’re right to keep looking for the solutions in your food, your fitness, and your lifestyle…
But you’re drowning in information, and missing the lifeboat.
It’s not another tip. It’s not another extreme. The lifeboat is:
Amazing Feature
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Amazing Feature
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This is the support most women never get—and it’s exactly what you need right now.
You're Not Broken. You're Under-Supported.
And that’s a very different problem.
Think about it.
If you’ve been able to manage a career, a household, relationships, and a full, demanding life, you are not lazy, undisciplined, or incapable.
The reason this feels harder now isn’t a personal failure.
It’s because this stage of life requires something different—and far more support than most women are ever given.
Your body is changing.
Your stress load is higher.
Your margin for error is smaller.
And your available time is limited.
And yet, you still expect yourself to figure everything out on your own.
Here’s the truth: it’s not motivation, willpower, or discipline that you’re missing.
What you’re missing is support. But a very specific kind of support:
Not hype. Not cheerleading. Not pressure disguised as “accountability.”
Real support. The kind that gives you perspective, helps you make decisions, and keeps you from having to carry the entire plan—and every pivot—in your own head.
It may not sound sexy or revolutionary (most real things don’t)...
But it’s true. And we see it, again and again: the reason so many women who seem to “have it all figured out” credit having a coach, trainer, or guide as the turning point in their lives is NOT because someone finally “told them what to do.”
It’s because they didn’t have to do it alone any more.
It’s because they had help deciding, prioritizing, and course-correcting.
That kind of support is not a luxury. It’s infrastructure.
And it’s exactly what most women have been missing.
Meet Liz Wolfe
Your Trusted Guide For Making Your 40s Work
I’m Liz Wolfe, a Nutritional Therapy Practitioner, Certified Personal Trainer, nervous system–trained mindset coach, WSJ bestselling author, and longtime voice in women’s health.
I’ve spent nearly 15 years helping women understand how to support their bodies with nutrition, movement, and lifestyle edits that actually work. Not just in theory, but in real life.
And here’s what that work has taught me: most women don’t need more information. In fact, they’re processing a tidal wave of information already, every minute of every day.
What most women need is support: help finding the RIGHT information, and guidance to apply it in the context of a full, demanding life.
(BTW: let’s unfollow all those accounts that don’t live a life anywhere close to yours. Let’s stop looking at other peoples’ answers, and start looking for answers personalized for YOU.)
What women need is help showing up for themselves the way they show up for everyone else—but it needs to be realistic, and it needs to work.
That’s why I created Ideal Age, and it’s why the VIP Membership exists.
Not as another program to “keep up with,” but as a place where women can get clear guidance, ask real questions, and build a strong foundation for the next chapter—physically, mentally, and energetically.
This isn’t about perfection.
It’s about the kind of real support that makes progress real (and realistic).
Here's What Women Say About Learning From Liz:
The Ideal Age VIP Membership is where all of this comes together: clear guidance, step-by-step structure, and real support—so showing up for yourself becomes possible, progress finally starts to stick.
INTRODUCING
The Ideal Age VIP Membership
It’s time to show up for yourself and get what you want—in a way that actually works with your life.
By the time most women reach their 40s, the problem isn’t effort. In fact, we’re trying really hard at a lot of things.
We’re carrying it all—the planning, the decisions, the research, the second-guessing—alone.
And that’s exactly why so many smart, capable women feel completely stuck when it comes to how they look, how they feel, and how to tackle their 40s and beyond.
The Ideal Age VIP Membership was created to change that.
Not by giving you more to do.
But by giving you the kind of support that actually lightens your load, so you can finally follow through on the things that matter.
What do we mean by “support?”
We mean real guidance.
Call it coaching, call it having a trusted expert in your corner.
Whatever you call it, true support is the kind of outside perspective that helps you decide what matters, hold the plan steady, and keep showing up when life gets messy.
The reason this works is not just because someone is “telling you what to do.”
It’s because you’re no longer carrying the entire plan—the what, when, how, and all the questions that come with it—by yourself.
Think about it.
When people say things like:
“She really has her sh*t together.”
“I don’t know how she does it all.”
“She’s so disciplined.”
What’s often actually true is this:
“She” has decision support.
“She” has an outside perspective.
“She” has someone else anchoring the plan.
“She” has someone helping her course-correct instead of quit.
The difference isn’t discipline. It’s that she isn’t doing it alone.
The problem is, this kind of support is usually treated as a luxury—and priced that way.
We believe it should be accessible, realistic, and built into your life. Because support isn’t a strategy. It’s the strategy. And it’s the piece most women have been missing.
This is not cheerleading.
It’s not pressure disguised as “accountability.”
And it’s definitely not another course or content library that you’re left to figure out on your own.
This is the kind of support that keeps you moving forward when time and motivation aren’t enough.
It’s step-by-step resources paired with real, ongoing guidance so you can personalize, edit, prioritize, and rediscover that confident, clear, in-control person that you already are.
Think of this membership as having a trusted expert in your corner. Someone who helps you:
Interpret what you’re hearing (and ignore what doesn’t apply)
Decide what actually matters right now
Prioritize yourself without guilt
Course-correct when real life gets in the way
Here’s what you actually need at this stage of life:
Not more information.
Not more willpower.
Not another plan to “try harder.”
-You need help deciding what actually deserves your energy.
-You need step-by-step structure so you’re not questioning yourself, all the time.
-You need a place to ask questions when real life gets in the way.
-You need support that helps you adjust, not quit.
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When you’ve got all that, it gets so much easier to finally show up for yourself.
And when showing up for yourself consistently becomes possible, confidence and clarity come back online.
Your energy comes back.
Your body feels good—and looks as good as it feels.
That’s what this membership is designed for.
No more endless searching.
No more information overload.
No more conflicting advice from internet strangers.
Just clarity, guidance, and support that keeps you moving forward, without adding more to your plate.
Instead of this:
“But I don’t have time for another thing.”
Good. This isn’t “another thing.”
This membership is designed to give you your time back by eliminating the constant researching, scrolling, and second-guessing.
Watch recordings on your schedule.
Drop questions when you have two minutes.
Pick the course or program that makes sense for you.
There are no participation requirements.
No pressure to keep up.
No falling behind.
This is support that fits into your life, not something else you have to manage.