Privacy Policy

Last Updated: January 21, 2026

INTRODUCTION

Liz Wolfe Co ("we," "us," "our," or "Company") operates the website https://idealage.com/ (the "Site") and provides online courses, memberships, digital products, supplements, and a fitness app designed for women over 40.

We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains:

• What personal information we collect
- How we collect your information
- Why we collect and use your information
- How we share your information
- Your privacy rights and choices
- How we protect your information
- How to contact us with privacy questions

By using the Site or our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

Please read this Privacy Policy carefully. If you do not agree with this Privacy Policy, you must not use the Site or our services.

This Privacy Policy is incorporated into and subject to our Terms and Conditions, available at https://my.idealage.com/terms-and-conditions.

1. Information We Collect
2. How We Collect Your Information
3. How We Use Your Information
4. How We Share Your Information
5. Cookies and Tracking Technologies
6. Third-Party Services and Links
7. Data Retention
8. Your Privacy Rights and Choices
9. Children's Privacy
10. Data Security
11. International Data Transfers
12. California Privacy Rights (CCPA)
13. Changes to This Privacy Policy
14. Contact Information

1. INFORMATION WE COLLECT

We collect several types of information from and about users of our Site and services.

1.1 Personal Information You Provide

Account Information:

• First and last name
- Email address
- Phone number (optional)
- Username and password
- Profile information (if you create a profile)

Payment Information:

• Credit card or debit card details (processed securely by our payment processor, Stripe)
- Billing address
- Payment history and transaction records

Communication Information:

• Messages you send to our customer support team
- Responses to surveys or questionnaires
- Feedback and reviews
- Community posts and comments (if you participate in our Kajabi Community)

Health and Wellness Information (Optional):

• Information you voluntarily provide about your health goals, fitness level, dietary preferences, or wellness journey
- Information shared in community discussions or with our support team

Please note: We do not require you to provide health information, and you should never share sensitive medical information through the Site or community unless you are comfortable doing so. Any health information you share is voluntary.

1.2 Information Automatically Collected

When you access or use the Site, we may automatically collect:

Device and Usage Information:

• IP address
- Browser type and version
- Device type (computer, mobile, tablet)
- Operating system
- Pages you visit on the Site
- Time and date of your visits
- Time spent on pages
- Referring website or source
- Clickstream data

Location Information:

• General geographic location based on your IP address (we do not collect precise geolocation data)

1.3 Cookies and Similar Technologies

We may use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. See Section 5 for more details.

1.4 Information from Third Parties

We may receive information about you from:

• Payment Processors (Stripe): Transaction and payment verification information
- Platform Providers (Kajabi): Usage data and account information from our course and membership platform
- Analytics Providers: Aggregated usage statistics (such as from Google Analytics, if implemented)
- Social Media Platforms: If you interact with us on social media or share our content

We do not control how third parties collect or use your information. Please review their privacy policies.

2. HOW WE COLLECT YOUR INFORMATION

We collect information in the following ways:

2.1 Information You Provide Directly

• When you create an account or register for our services
- When you purchase courses, memberships, supplements, or other products
- When you subscribe to our email newsletter
- When you contact customer support
- When you participate in our community, forums, or discussions
- When you respond to surveys or feedback requests
- When you submit testimonials or reviews

2.2 Information Collected Automatically

• Through cookies and similar tracking technologies when you visit the Site
- Through our servers when you access the Site or use our services
- Through analytics tools that track how you interact with the Site

2.3 Information from Third-Party Sources

• From payment processors when you make a purchase
- From our platform provider (Kajabi) regarding your account and usage
- From social media platforms if you engage with our content

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 To Provide and Improve Our Services

• Create and manage your account
- Process payments and transactions
- Deliver courses, membership content, and digital products
- Provide access to our community and member resources
- Fulfill orders for supplements or physical products
- Provide customer support and respond to your inquiries
- Send transactional emails (purchase confirmations, receipts, account notifications)
- Personalize your experience on the Site

3.2 For Marketing and Communications

• Send you marketing emails, newsletters, and promotional offers (with your consent)
- Inform you about new courses, products, or features
- Provide information we believe may be of interest to you
- Conduct surveys and gather feedback to improve our offerings

You may opt out of marketing communications at any time. See Section 8 for details.

3.3 For Analytics and Improvement

• Analyze how users interact with the Site and our services
- Understand user preferences and trends
- Improve the functionality, content, and user experience of the Site
- Develop new products, services, and features
- Monitor and analyze usage patterns and engagement

3.4 For Legal and Security Purposes

• Comply with legal obligations and respond to lawful requests from authorities
- Enforce our Terms and Conditions and other policies
- Detect, prevent, and address fraud, security issues, or technical problems
- Protect the rights, property, and safety of Liz Wolfe Co, our users, and others
- Resolve disputes and troubleshoot problems

3.5 With Your Consent

• For any other purpose disclosed to you at the time we collect your information
- For any purpose for which you provide consent

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We share your information with trusted third-party service providers who perform services on our behalf, including:

Platform and Hosting:

• Kajabi: Our course and membership platform provider
- Kajabi Privacy Policy: https://kajabi.com/privacy
- Kajabi Terms of Service: https://kajabi.com/terms

Payment Processing:

• Stripe: Our payment processor for secure transaction processing
- Stripe Privacy Policy: https://stripe.com/privacy
- Stripe Terms of Service: https://stripe.com/legal/consumer

Email and Marketing:

• Email service providers for sending newsletters and transactional emails
- Marketing automation platforms (if applicable)

Analytics and Tracking:

• Google Analytics (if implemented) or other analytics services
- Tracking and advertising platforms (such as Facebook Pixel, if implemented)

Customer Support:

• Help desk or customer service platforms

These service providers are contractually required to protect your information and may only use it to provide services to us.

4.2 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, search warrants)
- Requests from government or regulatory authorities
- Legal claims or litigation

We may also disclose your information to:

• Enforce our Terms and Conditions
- Protect our rights, property, and safety or the rights, property, and safety of others
- Prevent fraud, security breaches, or illegal activity
- Investigate violations of our policies

4.3 Business Transfers

If Liz Wolfe Co is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, your information may be transferred to the acquiring entity or successor. You will be notified of any such change via email or prominent notice on the Site.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.5 Aggregated and De-Identified Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. This may include statistical data, usage trends, or demographic information shared for research, marketing, or analytics purposes.

5. COOKIES AND TRACKING TECHNOLOGIES

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, analyze traffic, and improve user experience.

5.2 Types of Cookies We May Use

We may use the following types of cookies now or in the future:

Strictly Necessary Cookies:

• Essential for the Site to function properly
- Enable core features like account login and secure access to membership areas

Performance and Analytics Cookies:

• Help us understand how visitors use the Site
- Collect information about pages visited, time spent on the Site, and errors encountered
- May include Google Analytics or similar tools

Functional Cookies:

• Remember your preferences and settings
- Enhance your experience by personalizing content

Advertising and Marketing Cookies:

• Track your browsing activity to deliver targeted advertisements
- May include Facebook Pixel, Google Ads, or other advertising platforms

5.3 Third-Party Cookies

Third-party services we use (such as payment processors, analytics providers, or advertising platforms) may set their own cookies on your device. We do not control these third-party cookies.

5.4 Your Cookie Choices

Most web browsers are set to accept cookies by default. You can adjust your browser settings to:

• Block all cookies
- Accept only certain cookies
- Receive notifications when cookies are set
- Delete cookies after you close your browser

Please note: Disabling cookies may affect the functionality of the Site and limit your ability to use certain features.

To learn more about cookies and how to manage them, visit:

• All About Cookies: https://www.allaboutcookies.org/
- Your Online Choices: https://www.youronlinechoices.com/

5.5 Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. The Site does not currently respond to DNT signals, as there is no industry-wide standard for handling such signals.

6. THIRD-PARTY SERVICES AND LINKS

6.1 Third-Party Websites

The Site may contain links to third-party websites, resources, or services that are not owned or controlled by Liz Wolfe Co. This Privacy Policy does not apply to third-party websites.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

6.2 Third-Party Service Providers

We use the following third-party services, each of which has its own privacy policy:

• Kajabi (Platform Hosting): https://kajabi.com/privacy
- Stripe (Payment Processing): https://stripe.com/privacy
- Google Analytics (if implemented): https://policies.google.com/privacy
- Facebook Pixel (if implemented): https://www.facebook.com/policy.php

6.3 Social Media Integration

If you interact with us through social media platforms (such as Facebook, Instagram, or Twitter), those platforms may collect information about your interactions. Please review their privacy policies:

• Facebook: https://www.facebook.com/policy.php
- Instagram: https://help.instagram.com/519522125107875
- Twitter: https://twitter.com/en/privacy

We do not control how social media platforms use your information.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

• Account Information: Retained for as long as your account is active, plus a reasonable period afterward for legal, accounting, or compliance purposes
- Payment Information: Retained as required for tax, accounting, and legal compliance
- Communication Records: Retained for customer support, dispute resolution, and business operations
- Marketing Data: Retained until you unsubscribe or request deletion
- Usage and Analytics Data: May be retained in aggregated or anonymized form indefinitely

When we no longer need your personal information, we will securely delete or anonymize it.

Your Right to Request Deletion: You may request deletion of your personal information at any time by contacting us at hello@idealage.com. See Section 8 for details.

8. YOUR PRIVACY RIGHTS AND CHOICES

You have certain rights and choices regarding your personal information.

8.1 Access and Update Your Information

You may access, review, and update your personal information by:

• Logging into your account and updating your profile
- Contacting us at hello@idealage.com

8.2 Request Deletion of Your Information

You may request that we delete your personal information by contacting us at hello@idealage.com.

Please note:

• We may retain certain information as required by law or for legitimate business purposes
- Deletion of your account may result in loss of access to courses, membership content, and services
- We cannot delete information that has been anonymized or aggregated

8.3 Opt Out of Marketing Communications

You may opt out of receiving marketing emails and newsletters by:

• Clicking the "unsubscribe" link at the bottom of any marketing email
- Adjusting your email preferences in your account settings
- Contacting us at hello@idealage.com

Please note: Even if you opt out of marketing emails, you will still receive transactional emails related to your account and purchases (such as receipts, account notifications, and customer support responses).

8.4 Object to Processing

You may object to certain uses of your information, such as for marketing or analytics purposes, by contacting us at hello@idealage.com.

8.5 Restrict Processing

You may request that we restrict the processing of your information in certain circumstances by contacting us at hello@idealage.com.

8.6 Data Portability

Upon request, we will provide you with a copy of your personal information in a structured, commonly used, and machine-readable format. Contact us at hello@idealage.com to make such a request.

8.7 Withdraw Consent

Where we rely on your consent to process your information, you may withdraw your consent at any time by contacting us. This will not affect the lawfulness of processing based on consent before its withdrawal.

8.8 Lodge a Complaint

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with a data protection authority in your jurisdiction.

9. CHILDREN'S PRIVACY

Our Site and services are not directed to children under the age of 13 (or the age of majority in your jurisdiction, if higher). We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information as soon as possible.

If you believe we have collected information from a child, please contact us immediately at hello@idealage.com.

10. DATA SECURITY

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction.

Security Measures Include:

• Encryption of sensitive data during transmission (SSL/TLS)
- Secure storage of data on protected servers
- Limited access to personal information by authorized personnel only
- Regular security assessments and updates
- Use of secure, PCI-compliant payment processing through Stripe

However, please note:

• No method of transmission over the internet or electronic storage is 100% secure
- We cannot guarantee absolute security of your information
- You are responsible for maintaining the confidentiality of your account credentials
- You should use a strong, unique password and not share your login information with others

If you believe your account has been compromised, please contact us immediately at hello@idealage.com.

11. INTERNATIONAL DATA TRANSFERS

Liz Wolfe Co is based in the United States, and our servers and service providers are located in the United States.

If you are accessing the Site from outside the United States, please be aware that:

• Your information may be transferred to, stored, and processed in the United States
- The United States may have different data protection laws than your country
- By using the Site and providing your information, you consent to the transfer of your information to the United States

We take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy.

12. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA).

12.1 Right to Know

You have the right to request that we disclose:

• The categories of personal information we have collected about you
- The categories of sources from which we collected your information
- The business or commercial purpose for collecting your information
- The categories of third parties with whom we share your information
- The specific pieces of personal information we have collected about you

12.2 Right to Delete

You have the right to request that we delete your personal information, subject to certain exceptions (such as legal obligations or legitimate business purposes).

12.3 Right to Opt Out of Sale

We do not sell your personal information to third parties. Therefore, there is no need to opt out of the sale of your information.

12.4 Right to Non-Discrimination

You have the right not to be discriminated against for exercising any of your CCPA rights. We will not:

• Deny you goods or services
- Charge different prices or rates
- Provide a different level of quality of goods or services
- Suggest that you will receive a different price or level of quality

12.5 How to Exercise Your Rights

To exercise your California privacy rights, please contact us at:

Email: hello@idealage.com
Mail: Liz Wolfe Co, 11016 Quivira Rd. #1025, Overland Park, KS 66210

We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

12.6 California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify, update, or revise this Privacy Policy at any time, in our sole discretion.

When we make changes:

• We will update the "Last Updated" date at the top of this Privacy Policy
- Material changes will be posted prominently on the Site
- We may notify you via email if we make significant changes (though we are not required to do so)

Your continued use of the Site or our services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

14. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Liz Wolfe Co
11016 Quivira Rd. #1025
Overland Park, KS 66210

Email: hello@idealage.com
Website: https://idealage.com/

For privacy-related inquiries or to exercise your privacy rights (such as requesting access to, correction of, or deletion of your personal information), please email: hello@idealage.com

We will respond to your request within a reasonable timeframe, typically within 30 days.